How We Built a $1M+ Email & SMS Engine for Avantera

Avantera Was Growing Fast. But So Were the Demands on Their Inbox

Avantera Health is a premium wellness brand built around a simple promise: better mental clarity, sharper focus, and long-term cognitive health, backed by science.

As the brand scaled, so did the demands on its marketing operations. Their internal team had to keep up with a much higher frequency of email and SMS campaigns. Every product drop, every promotion, every customer journey needed flawless execution — without compromising brand quality.

But there was no room to expand the team. They needed an execution partner they could trust. That's where we came in.

The Execution Problem Hidden Behind a Strategic Growth Plan

By early 2024, Avantera's internal marketing team knew they needed help — not with strategy, but with doing the work that brought the strategy to life. They needed to offload all execution for email and SMS, from copy and design to development and setup inside Klaviyo.

They needed to move fast, especially when product launches and promotions shifted on short notice. At the same time, brand consistency couldn't be compromised. They weren't looking for a creative overhaul or strategic reinvention — they were looking for a partner that could support rapid growth without requiring them to expand their internal resources.

Why Avantera Chose Optimite

Optimite came recommended through a trusted referral. What made the decision easy was a mix of budget-fit, execution capability, and process clarity.

We brought a clear value-for-cost proposition, demonstrated ability to manage complex email and SMS execution at scale, a delivery framework with reliable 48-hour turnarounds, and the ability to own end-to-end delivery — from brief to Klaviyo-ready assets.

What Execution Looked Like, Week to Week

Once onboarding was complete, we took full ownership of Avantera's email and SMS production while keeping their internal team looped in only at strategic checkpoints.

Every month, we produced 10–12 campaigns covering product launches, promotions, and educational content. Each campaign included copywriting, Figma design, full Klaviyo build, and QA.

We built and maintained all major lifecycle flows: replenishment, renewals, post-purchase journeys, cart and checkout abandonment, and educational drip series — everything handled end-to-end.

Over 50 A/B tests were launched. All briefs came in via ClickUp with 48-hour delivery as the standard. Final outputs were delivered directly into Klaviyo, ready to go.

The Outcome: Scaled Growth Without Scaling the Team

$1M+ in revenue generated from email and SMS. 100%+ increase in total send volume. 50+ A/B tests launched and analyzed. Deliverables consistently shipped on time or earlier.

A dedicated account manager ensured smooth coordination. All work was centralized inside ClickUp with progress visible at every stage.

The Value Delivered: Focus, Consistency, and Breathing Room

With our team handling everything from copy and design to Klaviyo automation, Avantera's marketers could finally refocus on what they did best — steering growth.

Brand consistency wasn't a worry anymore. Every campaign looked and sounded like Avantera. Every lifecycle flow was built with care, matching their tone, design, and user journey philosophy.

They didn't have to expand their team. They didn't have to slow down. They just had to send a brief and move on.

Client Feedback

"Optimite has generated over $1 million in email/SMS revenue, launched over 50 A/B tests, and doubled the client's email/SMS sends. The team has always been on time with deliverables and has used ClickUp to organize tasks. The team's quality work and strong account manager have stood out." — Zack P, Head of Growth @ Avantera Health

Where We Go From Here

The partnership continues. Optimite still manages Avantera's full email and SMS execution — from campaigns and flows to testing and automation. We've created a delivery system that doesn't just keep up with growth, it enables it.